Professor and Chair, Dept. of Agricultural, Food and Resource Economics
Director, New Use Agriculture and Natural Plant Products Program (NUANPP)
Rutgers University, School of Environmental & Biological Sciences (SEBS)
55 Dudley Road, New Brunswick, New Jersey; Off Tel: 848-932-9192; Fax: 732-932-8887
Ph.D. (Agricultural Economics), May 1993, Iowa State University, Ames.
M.S. (Economics), December 1992, Iowa State University, Ames.
M.B.A. (Marketing), May 1987, New Port University, California.
- Professional Experience/Employment History:
2015-Current: Chair, Agricultural, Food & Resource Economics, Rutgers University
2011-Current: Professor, Agricultural, Food & Resource Economics, Rutgers University
2008-2009: Chair, Agricultural, Food & Resource Economics, Rutgers University
2005-Current: Associate Director, New Use Agriculture and Natural Plant Products Program, Rutgers University
2001-2011: Associate Professor, Agricultural, Food & Resource Economics, Rutgers University
1999-2001: Assistant Professor, Agricultural, Food & Resource Economics, Rutgers University
1995-Current: Marketing Specialist, Rutgers Cooperative Extension, Rutgers University
- Major Areas of Expertise
Horticultural Produce Industry and African Indigenous vegetables in Zambia & Kenya; Post-harvest technology practice and adoption in Zambia; Partnership in Food Industry Development in South Africa, Zambia, Senegal, Ghana & Rwanda; An Economic Evaluation of African Natural Products Industry; Supply Chain Analysis in the Lentil Industry in Sri Lanka; Returns to Investment on the Jersey Fresh State Sponsored Promotion Program; Farmer-to-Consumer Direct Marketing & Agritourism Developments During the Last Decade; Consumer Willingness to pay for Genetically Modified Foods; Demand for Organic, IPM and Ethnic Produce in the Northeastern U.S.
- A Short Bio-Sketch of Prof. Govindasamy’s Research and Development Activities
Dr. Govindasamy is serves as the Chair of the Department of Agricultural, Food and Resource Economics, Rutgers University. He has developed an effective, nationally and internationally recognized program of research and scholarship leading to over 100 refereed publications, 150 professional presentations, plenary and invited talks and 45 external research grants. Because of his accomplishments, Dr. Govindasamy was elected in 2004 as the Chair of S1019, National Research Committee that focuses on the issues relating to fruit and vegetable marketing in the U.S. He also served as the editorial board member for the Agricultural and Resource Economics Review and The Journal of Food Distribution Research Society. Dr. Govindasamy was awarded the Presidential Emerging Leadership Award by the Food Distribution Society in October of 2004 and was elected to serve as the president-elect of the association in 2016. In the past ten years, Dr. Govindasamy’s research program has been supported by external grants and contracts of over $11 million from over 10 sources.
- Journal Editorial Board
KIIT Rural Business Review, 2009-present; The ICFAI Journal of Agricultural Economics, 2006-present; Guest Editor, Choices, 2006; Journal of Food Distribution Research, 1998-2005; Agricultural and Resource Economics Review, 1998-2005.
2016: President-Elect, Food Distribution Research Society, 2016
2016: Rutgers Big Ten Academic Alliance (formerly the CIC) Depart. Executive Officers (DEO) Fellow for the 2016-17
2013: ARER Fellow, Northeastern Agricultural and Resource Economics Association.
2013: Northeast Extension Directors’ Award of Excellence (Ethnic Produce Production and Marketing Working Group)
2009: International Curriculum Development Award, 2009, School of Environmental and Biological Sciences, Rutgers University, New Jersey
2009: Team Award 2009, Partnership for Sustainable Economic Growth in Africa through Natural Products Development, April 23, 2009
- Relevant Refereed Journal Articles
2016 Govindasamy, R., S. Arumugam and I. Vellangany. “Willingness to Buy Organically Grown Ethnic Greens and Herbs: A Consumer Study With Reference to the East-Coast Region of United States”, Agricultural Economics Research Review, India. 28,2(2016):p 213-222.
2015 Onyango, B. R. Govindasamy, and C. Michelle Alsup-Egbers. “Uncovering Success Attributes for Direct Farmers’ Markets and Agri-Tourism in the Mid-Atlantic Region of the United States” International Food and Agribusiness Management Review, 18 (2015): p 63-78.
2015 Ariyawardana, A., R. Govindasamy and A. Lisle, "Capturing the Consumer Value: the Case of Red Lentils", British Food Journal, 117 (2015): p 1032 – 1042.
2014 Govindasamy, R., and K.M. Kelley, "Agritourism Consumer’s Participation in Wine Tasting Events: An Econometric Analysis", International Journal of Wine Business Research, 26 (2014): p 120-138.
2013 Westendorf, M.L., V. Puduri, C. Williams, T. Joshua and R. Govindasamy. “Dietary and Manure Management Practices on Equine Farms in Two New Jersey Watersheds”, Journal of Equine Veterinary Science, 33: 8 (2013): p 601-606.
2012 Kelley, K., R. Govindasamy, and J. Hyde. “Using On-line Bulletin Boards to Gather Preliminary Information”, Journal of Extension. 50(2012):6.
2012 Govindasamy, R., V. Puduri and J.E. Simon. “The US Hispanic Consumers’ Perception Towards Buying Country of Origin Labeled Ethnic Produce, The IUP Journal of Management Research,11(2012):p50-64.
2012 Ariyawardana, A., R. Govindasamy and V. S. Puduri. (2012),"Preference for ethnic specialty produce by the Hispanics in the east coast of the USA", British Food Journal, 114 (2012): p 944-953.
2011 Govindasamy, R., P. Jehle, M. Sgheir, G. Z. E. Abidine, M.I. Mourid and I. Shaqir. “Aromatic and Medicinal Plants of Tunisia: A Market Study”, Journal of Food Products Marketing, 17(2011): p 470-486.
2011 Puduri, V.S and R. Govindasamy. “Global Essential Oil and Aromatic Plant Industry”, CARE Journal of Management, 1 (2011): p 21-24.
2011 Puduri, V.S and R. Govindasamy. “Asian Consumers' Willingness to Buy Locally Grown Ethnic Produce: A Study from East-coast United States”, Journal of Sustainable Agriculture, 35 (2011): p 511-521.
2011 Puduri, V. S., R. Govindasamy, and I. Vellangany. "Willingness to Buy GM Foods: An Analysis of Plant and Animal Origins in the United States", The IUP Journal of Agricultural Economics, 8 (2011): p 47-63.
2011 Govindasamy, R., V. S. Puduri and J. E. Simon. “Willingness to Buy New Ethnic Produce Items: A Study of Latino’s in the East-coast U.S.”, Hort-Technology, 21 (2011): p 202-207.
2011 Puduri, V. S., R. Govindasamy, J. J. Myers and O’Dierno, L.J. “Consumer Attitude towards Pricing of Live Aquatic Products”, Aquaculture Economics and Management, 15 (2011): p 118-129.
2011 Govindasamy, R. and V. S. Puduri. “Puerto Rican Consumers’ Attitude towards Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis”, Quarterly Journal of International Agriculture, 50 (2011): p 121-131.
2011 Govindasamy, R. and V. S. Puduri. “Hispanic Consumers Perceptions towards Locally Grown Ethnic Produce: A study from the East-coast U.S, Renewable Agriculture and Food System.26 (2011): p 38-45.